Rukavina continues to overachieve with new campaign video

Rep. Tom Rukavina (DFL-Virginia) has continued a truly excellent series of videos with “Cereal,” his new spot that’ll air for a time on local cable. It’s the first television ad from any gubernatorial candidate, and it really sets a high bar. We’re assuming that the spot was produced by Tommy’s son, Victor Rukavina, along with St. Paul multimedia/ad/PR shop Mojo Solo—they collaborated on his other videos. Far more than other candidates to date, Rukavina has made unified, attractive messaging a priority for his campaign. From the stylized logo to the original slogan ( “Refreshingly Honest”) to the healthy dose of Rukavina-style humor, no one has really come close.

With the overachieving “Cereal,” the candidate takes aim at the Pawlenty administration’s legacy in a form everyone can relate to: mushy breakfast. Eyes light up when Refreshingly Honest Cereal hits the table ( “packed with the progressive ingredients…part of a complete and balanced Minnesota”). The sparkly motion graphics poke fun at the cereal commercials we all know.

Most polls don’t show Rukavina as a front-runner, but other candidates would do well to adopt a bit of his humor, or at least his appealing sense of graphic identity. See the video here.

2 Responses to “Rukavina continues to overachieve with new campaign video”

1. 2002 Says:
   January 29th, 2010 at 10:31 am

   Indeed, it IS an original slogan and campaign theme… from 2002:

   http://www.flickr.com/photos/markestes/292100463/in/set-72157594344457849/
   http://www.flickr.com/photos/markestes/292100462/in/set-72157594356711554/

   http://books.google.com/books?id=f3lPpY5Ks7QC&pg=PA240&lpg=PA240&dq=pentel+%22refreshingly+clean+politics%22&source=bl&ots=bZn74Geq10&sig=xjNpTEGI3LBGCiBpSe7YaWO1log&hl=en&ei=EAxjS5bdIInWNpLsxfAG&sa=X&oi=book_result&ct=result&resnum=3&ved=0CAwQ6AEwAg#v=onepage&q=pentel%20%22refreshingly%20clean%20politics%22&f=false

2. 2010 Says:
   January 29th, 2010 at 12:12 pm

   Hey 2002, you must need some new reading glasses. The 2002 slogan reads “Refreshingly Clean Politics”. Rukavina’s slogan is “Refreshingly Honest”. Not the same slogan… unless you can’t read.