Jeff Larson, wardrobe consultant to the stars (and hockey moms)

by Betsy Sundquist
Published: October 22,2008
Time posted: 1:00 am
Tags: 2008 election, Jeff Larson, Sarah Palin

If Jeff Larson keeps spending money like this, hispursuit of obscurity is going to have to wait awhile.

Earlier Wednesday, Larson — who’s spent much of the year in the publicity spotlight for his connections with Sen. Norm Coleman and his political telemarketing firm, FLS Connect — expressed a desire to return to his "days of obscurity" after the election next month.

That was a few hours before it became widely known that Larson spent $132,105 last month, helping spiff up Republican vice presidential candidate Sarah Palin’s wardrobe — including $75,000 in purchases at Nieman Marcus in Minneapolis.

A Wednesdaystory in the online version of Atlantic Monthly, headlined "Sarah Palin’s personal shopper," spells it out: According to Federal Election Commission records, Larson spent $75,062 at the Minneapolis Neiman Marcus on Sept. 10, less than a week after the end of the Republican National Convention in St. Paul, with the money directed toward "campaign accessories" for Palin.

He also dropped $4,396 at Macy’s in Minneapolis, and more at a clutch of New York stores: $41,850 at Saks Fifth Avenue, $5,102 at Bloomingdale’s, $4,902 at Atelier and $789 at Barney’s.

The information came from FEC Schedule F forms, which lists expenditures made by political committees or designated agents on behalf of candidates for federal office.

Here’s Atlantic Monthly’s take on it:

"What’s so incompetent about this from a political tradecraft perspective is that both parties ordinarily take the easy precaution of making sure such embarrassing material isn’t obvious to reporters, which they do by routing the payment through a law firm or consultant. Here they neglected to do so. Larson may not be able to look forward to a lucrative contract with a McCain administration. But who knows? He may land his own show on Bravo."

A call to Larson’s St. Paul office late Wednesday afternoon seeking comment was returned by an employee, who said Larson was out of town and referred questions to Danny Diaz, a press spokesman for the Republican National Committee in Washington. Diaz did not return a message.




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