In the age of social media hype, direct mail still a pivotal part of campaigning | Politics in Minnesota

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In the age of social media hype, direct mail still a pivotal part of campaigning

by Charley Shaw
Published: June 16,2010
Time posted: 2:05 pm
Tags: 2010 Governor's Race, Betty McCollum, Chris Van Guilder, direct mail, Don Betzold, Jaime Tincher, Jeremy Drucker, Kathy Saltzman, Keith Ellison, Margaret Anderson Kelliher, Mark Dayton, Mary Olson, Matt Entenza, Melissa Hortman, Sharon Erickson Ropes, Tom Emmer, Tom Horner

Back in the 1990s, in another political lifetime, political operatives like Mark Penn and Karl Rove made names for themselves by exploiting the advantages of closely defined messages to specific groups of voters via direct mail.

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